Prior to bringing on a team member for one of our projects, we go through a qualifications process. This generally includes reviewing past work, contacting their past clients or employers, quizzing them on their knowledge, and getting a feel for their communication style.
While reviewing the resume of a potential team member, we came across an interesting project. She referred to it as a "Testimonials Project". During the interview, we asked her to explain what type of work she did.