The Situation: The Student Life (Campus) division of Power to Change, Canada (PCM) runs surveys at college campuses to assess students' interest in faith-based issues throughout the year. For their Fall 2011 campaign, the collection and follow-up of contacts, through a survey approach at a booth with free giveaways, was conducted locally on college campuses. The goal was to enter the data from the 30,000 names across 30 campuses into an online system to facilitate engaging these students.
The Problem: There were several items posed to us that needed to be addressed during the project: